Google says, “97% of the online users search for the local businesses on the internet before making a purchase”. The figure is massively huge clearly mentioning the importance of online visibility. Owing your own business can be exciting, but, at the same time, it comes up with great responsibilities of engaging with the customer base not only in the traditional market but, also in the digital market. If your business doesn’t have an online visibility then there are chances that you will lose your customer base in the traditional market as well. This is where the business listing sites, for both online and offline, come into existence to play a major role in planning your business marketing strategies. These business listing websites are a huge platform for reaching your target customers. All you need to do is to place your business listing or advertisement in suitable directories and design them in such a way that it appeals and catches the attention of your targeted customers before the competitor grabs their attention.
Also, you need to regular maintain your business listing sites to keep your customers updated with the latest information and notification. Further, you can add reviews and ratings to your listings to influence prospective customers who are searching for the specific goods and services that you offer. While a negative review can encourage the visitor to hit the “back” button and visit other competitors, whereas, the positive review can inspire the visitor to pick up their cell phone and dial your contact number. Therefore, the reviews and ratings can play a major role in broadly presenting the business across several search engines. It is essential to occupy your entire customer base and especially to encourage the regular customers to leave a feedback comment at the business listing sites to improve the brand image of your business across different search engines and portals. Also, remember to send a thank you note for every positive feedback and interact with every customer for leaving a negative review to know why they had a negative experience.